| Bijlage 5a: Kosten eigen pas in Delft |
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| Model
2: circa 4.800 pashouders |
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| gebaseerd
op 40% deelname WIZ-klanten, zie bijlage 3a voor bereik doelgroep |
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| Vergoedingen |
participanten |
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korting |
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aantal kortingen |
5.000 |
per pas |
fl 100,00 |
fl 500.000,00 |
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| communicatie |
aantal passen |
5.500 |
per pas |
fl
5,00 |
fl 27.500,00 |
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kompas |
5.500 |
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fl
7,50 |
fl 41.250,00 |
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ontwerp campagne |
eenmalig |
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fl 15.000,00 |
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mailing WIZ klanten |
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fl 10.000,00 |
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aanvraagfolder |
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fl 35.000,00 |
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infobijeenkomsten |
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fl 10.000,00 |
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advertentie hahbladen |
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fl 15.000,00 |
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introductie in delft |
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fl 10.000,00 |
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posters |
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fl 15.000,00 |
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huishoudelijk
drukwerk |
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fl 30.000,00 |
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kantoorkosten |
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fl 25.000,00 |
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internet |
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fl 5.000,00 |
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| personeel |
inzet beleidsmed. |
0,2 fte |
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fl 30.000,00 |
| n.b.: miv
1/9/2000 |
inzet acquisitie |
1 fte |
eenmalig |
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fl 75.000,00 |
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inzet verkoop |
1 fte |
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fl 60.000,00 |
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inzet comm.adv. |
0,8 fte |
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fl 90.000,00 |
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administratie |
1 fte |
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fl 60.000,00 |
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accounthouders |
0,5 fte |
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fl 60.000,00 |
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| automatisering |
hardware |
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fl 60.000,00 |
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software |
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fl 40.000,00 |
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| sportfonds |
vergoedingen |
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fl 60.000,00 |
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voorlichting |
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fl 8.000,00 |
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| onderzoek |
onderzoek en st. |
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fl 30.000,00 |
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| onvoorzien |
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fl 25.000,00 |
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| Totaal kosten |
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fl 1.336.750,00 |
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| Inkomsten |
zie bijlage 3a |
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fl
168.520,00 |
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| Totaal kosten
minus inkomsten |
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fl 1.168.230,00 |
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| Waarvan
dekking in 2002 |
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fl
470.000,00 |
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| Nog nodig |
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fl 698.230,00 |
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